Social Media & Digital Marketing- Hear from Experts on The Importance of an Online Presence
Social media marketing and digital marketing alert many of us about anything and everything these days. Social media marketing is used, via social platforms to connect a business, organization, influencer, etc. with their audience; this increases brand awareness and drives traffic to websites. Digital Marketing is mainly internet; search engine marketing (Google and Bing), content marketing (publishing information online via articles/ blogs), e-commerce marketing (emails and mobile apps), etc.
If you’re an Instagram, Twitter, Facebook, etc. user, you have seen multiple ads, posts, flyers, etc. from various sponsors, accounts, businesses pop up on your timeline. Generally, there is a post- social media marketing, that links to digital marketing- “click here to learn more”, “visit our site for more details”, “sign up for our weekly communications here”. Simply put, social media marketing and digital marketing are extremely important for a business of any kind when trying to reach an audience; the reach is magnificent!
Over the years, social media has become more than just advertising. Businesses, brands, corporations, etc., use social media for customer service communication/ engagement with their followers and to monitor- in real time, what the public is saying about…
